1. You get a list of mobile phone numbers of consumers interested in your product or service. A mobile phone number is a more reliable reference to a consumer than an email address. Use your list to learn who your consumers are and what they want.
2. You can communicate directly to mobile consumers wherever they are. Consumers get your message and can buy your products even when they are away from work or home. A mobile consumer does not have to be in front of their computer to get your message.
3. You learn about each consumer’s unique preferences. Mobile phones are personal devices. Mobile marketing done correctly reveals your consumers’ individual tastes, interests, needs and desires.
4. You can deliver your offers to consumers walking by. Set up a Blue tooth marketing (proximity zone). It takes just a few minutes. No contact cost.
5. You get demographic information. With a little bit of work you can get detailed demographical information about your consumers (ie) Sex, age, place of home and other demographical variables useful to fine-tune your offer, logistics and distribution.
6. Mobile marketing lets you focus on what is important – Your offer. Mobile phones display content in different ways depending on phone manufacturer and model. Less control, but you do not have to worry about layouts or paper qualities and can focus on creating a great offer.
7. The consumer is in control. Permission-based mobile marketing means that the consumer decides what to receive and what not to.
8. Mobile marketing is environmental friendly. Mobile marketing is a paper-less digital marketing delivery system.
9. Mobile marketing is less expensive than traditional direct marketing techniques. Getting your consumer’s attention using traditional marketing methods usually costs more than the price of an SMS Message.
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- Why Mobile is the Next Big Marketing Channel
- 5 Reasons Why Every Small Business Should have a .Mobi Website
- Mobile Websites for Small Businesses
- How to Build a Mobile Friendly Website
Tags: Mobile
