The first thing you’ll want to do is shoot over to the Clickbank Marketplace. This is real quick, easy and painless, so if you follow this specific formula you can nearly guarantee the products you choose to promote will be winners (meaning converts well, and low refund rate). So let’s just continue here with our memory improvement niche idea. Keeping in mind our Profitable Products Strategy. Remember we did a search earlier and it returned back some results for “memory improvement” eBooks. So let’s take a look at those again:
Here’s what you’re looking for in a product:
A high price point
Surprisingly, the conversion rate on more expensive products isn’t much different from what it is on cheaper ones, and more expensive products give the seller more flexibility to offer higher commissions to you.
Gravity between 20 and 100.
You want popularity, but not not so much competition that you’re squeezed out. Gravity between 20 and 100 is the “sweet spot”. A gravity of less than 20 means the product isn’t popular enough to sell well. A gravity of more than 100 (with a little leeway to the upside) is probably too competitive for you to win, at least when you first start.
Earnings per sale of $20 or more
You can make money with products that don’t pay that much, but it’s harder because your AdWords expenses eat into your profit margin a bit. Remember, you’re going to be paying for your clicks (although as you’ll see, you’re going to be paying vastly less per click than most affiliate marketers).
A High Gravity Figure.
This basically refers to the percentage of sales that are generated by affiliates rather than the merchant themselves. If this figure is higher, it means that affiliates are currently making money promoting this very product. And therefore, since that is our goal, it only makes sense to check this.
As you can see, from the criteria I’ve laid out, none of these products would be stellar choices. But, nevertheless, if most of the figures are close and one is a little off (say, low gravity), then it may be worth testing in your market. Perhaps that particular product just hasn’t taken off yet, and may with a little assistance from you.
And that’s about it. See I told you, quick, easy, and painless – I wasn’t lying. I focused on Clickbank here, because that is what I recommend you use to find products to promote. Reason being is CB usually has quality products for almost any niche you’ll run across. On top of that you get paid every 2 weeks, so it make reinvesting your profits a little easier than being paid monthly.
Of course, there are other stellar networks and here are the ones I recommend:
Commission Junction (pays monthly)
pepperJamNetwork (pays bi-weekly)
Marketleverage (pays monthly)
Azoogle Ads (pays monthly)
The goal is to find at least 3 solid products to promote within the niche you found from completing the niche finding exercise outlined above. IF you can’t find any good products, you have two choices:
1. If the market is red-hot, untapped and just waiting to be taken adventage of, you could create your own product, find JV partners, add your product to affiliate networks like Clickbank, and start cashing in on some serious money.
2. If you’re not sure, or the market doesn’t seem all that particularly hot, then it’s not worth the time and effort it takes to create a product, provide customer service and everything else that comes with it. Simply leave the niche and go onto the next one.
Eventually you’ll find what you’re looking for if you keep at it long enough. Once you’ve found a niche and verified there are in fact sufficiently good products to promote to the market, it’s time to do some more in-depth research. Time to go undercover like 007, and really get to the bottom of what your market really wants.
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