As Social Signals continue to impact search rankings the ability to create amazing content and promote it on social media is the most important skill an internet marketer can have. In 2013, social signals will eclipse link building as a key ranking factor.
Content Marketing System Defined
Content Marketing means creating and sharing valuable information to attract and convert prospects into customers, and customers into buyers. The type of content you share should be closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Source: CopyBlogger
DIY Content Marketing System
Content Marketing System Strategy
I scoured the web to find the best articles, videos and strategies on how one should go about designing and deploying a content marketing system. In doing so, I came across this social media guide produced by the folks from Simply Business, based out of the UK. Parts of this guide are a little dated, but the core process is one of these best models I found for defining a content marketing strategy.
Click image to open interactive version (via Simply Business).
As I stated in the above video, its critical that you set up your Google Authorship so that the content you create, curate, and syndicate has your G+ Credentials connected to this content so the Google algorithm can credit your “trusted identity” and elevate your Author Rank accordingly. To better acquaint yourself with why its so important to properly set up Authorship on your WordPress site, I collected the Top Articles from the experts I follow on Google Plus. And oh by the way, I’m using a Bit.ly Bundle to inventory these 10 articles, since I strongly believe in “eating your own dog food” and walk your talk.
I create a Google+ Community for those who want to have a venue to discuss the ins and outs of building a content marketing system to increase your social signals so the search engines can rank your web pages higher in the search results. Click Here to peruse and join the Social SEO Community on Plus. If you would like me to send you the Social Media Master file I mentioned in the video, all you have to do is complete this Google Docs Survey and I’ll see that you get it straight away.