How to Build a DIY Content Marketing System

As Social Signals continue to influence the SERPs, your ability to create amazing content and promote it on the social web is becoming the most important skill an internet marketer can have. In 2015, social signals will eclipse link building as a key ranking factor.

Content Marketing System Defined

Content Marketing means creating and sharing valuable information to attract and convert prospects into customers, and customers into buyers. The type of content you share should be closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Content Marketing System Strategy

I searched the web to find the best content marketing articles on how one should go about designing and deploying a content marketing system.

I came across this social media planning guide from Simply Business, based out of the UK. Parts of this guide are a little dated, but the core process is one of these best models I found for defining a content marketing strategy.

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Click image to open interactive version (via Simply Business).

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