Mobile Marketing works for virtually any type of business that wants to attract incremental business, or extend the reach of their information flow. The obvious advantage of Mobile Marketing is its deliver-ability and immediacy.
Recent studies show that 94% of all text messages are read. SMS messages are delivered immediately to the member’s mobile handset, with a call to action. With this kind of immediacy, promotions can be short-term, such as the offer of a discount or other purchase incentive if acted on within “X” amount of time — the modern equivalent of the old “blue light special”.
Here are a few examples of how different organizations could use the Market-To-Cell-Phone SMS Mobile Marketing services to enhance Brand awareness and increase walk-in foot traffic:
Restaurants: Offer meal specials, happy hour deals. Tell your clientele about any new menu items, special events (entertainment).
Retailers: Offer promotional discounts, available only to the text message recipients. Announce new items, in-store events.
Automotive Services: Offer reminders for oil changes, tune-ups, scheduled maintenance, product / service promotions.
Entertainment: Promote feature performers. Publish upcoming acts, events. Offer coupons for early ticket purchase. Offer reduced cover charge.
Gift Shops: Offer cell phone reminders for future “special” days, such as Valentine Day, Sweetest Day, Anniversary, and Birthdays.
Medical Offices: Send appointment reminders.
Golf Courses: Send out tee times available from cancellations. Offer a “golf tip of the day” service.
Delivery Services: Send “package delivered” notification.
Religious Organizations: Broadcast inspirational messages to their congregation.
Government bodies: Announce special events, emergency alerts, new business openings, and changes to local regulations such as water restrictions.
Clearly, many of the above examples are as viable for online businesses as they are for brick and mortar operations. Then again, the proof is in the pudding.
Our preferred SMS marketing vendor Trumpia All-in-One-Marketing provides a 15 day free test trial so you can test the effectiveness of your SMS Marketing ideas.
[Note] To extend your free trial from 15 to 30 days, enter the promo code FerreeMoney
Related posts:
