Content Marketing is the best way to Increase Online Visibility, Build a Brand, and Grow Influence with your Audience.
My DiY Content Marketing System includes a Content Curation layer synced up with your Social Monitoring and Listening signals. Once your Social Media Audit is complete, we take your Tier 1 Social Profiles and add a content syndication layer to the model. This diagram shows a Phase 1 Post Audit Social Footprint configured for Scoop.it and Commun.it
Content Curation and Syndication
Your Social Link Wheel is Your Social Microphone
The goal is to make sure you have an active and optimized profile on each of the top social networks so you can grow your reach (followers) to ensure your marketing message gets seen by the largest possible audience. This methodology helps make this possible.
I provide you with Social Media Audit Master and I use WorkFlowy to manage your social audit and build your custom DiY Content Marketing System.
How to Build a Content Marketing System
There is no one size fits all configuration for this DiY Content Marketing System. Although, most clients have the same Top 6 Socials in their social link wheel.
To determine which social networks should be included in your social link wheel will depend upon where your target audience is currently most active.
Get in touch if you’d like to discuss my social media audit methodology and the business benefits the come with it.
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- How to Build a DIY Content Marketing System - December 12, 2012