As Social Signals continue to impact search rankings the ability to create amazing content and promote it on social media is becoming the most important skill an internet marketer can have. In 2013, social signals will eclipse link building as a key ranking factor.
Content Marketing System Defined
Content Marketing means creating and sharing valuable information to attract and convert prospects into customers, and customers into buyers. The type of content you share should be closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Source: CopyBlogger
DIY Content Marketing System
Content Marketing System Strategy
I searched the web to find the best articles, videos and strategies on how one should go about designing and deploying a content marketing system. In doing so, I came across this social media guide produced by the folks from Simply Business, based out of the UK. Parts of this guide are a little dated, but the core process is one of these best models I found for defining a content marketing strategy.
Click image to open interactive version (via Simply Business).
As I stated in the above video, setting up your Google Authorship so that the content you create, curate, and syndicate has your G+ Credentials linked to this content so the Google algorithm knows you are the author of this content and your Author Rank will be credited accordingly. I’m using a Bitly Bundle to inventory these 10 articles so you will have a single source to review later if need be.
I created and moderate a Google+ Community for those looking to discuss the ins and outs of building a content marketing system using Social SEO best practices. I invite you to check out my Social SEO Community on Google+ and connect with 400 other members in the Community.
If you’d like me to send you the Social Media Master file I mentioned in the video, simply complete this Google Docs Survey and I’ll see you get it straight away.
Latest posts by Neil Ferree (see all)
- How to Manage Your Social Media Presence - October 14, 2014
- Content Marketing System Best Practices - September 6, 2014
- Content Marketing with Authorship and DiY Process is the Perfect Storm - March 30, 2014
- How to Build a DIY Content Marketing System - February 12, 2014