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How to Create a Great Local Search Business Listing

According to Google, when you create a new Google Places business listing it should include the following:

  • Categories
  • Photos (add 10)
  • Videos (add 5)
  • Hours of operation
  • Payment options (and) the payment types you accept
  • Additional details: Brands you carry or if your provide Free parking

Here is the info you should submit to create a great Google Places Listing.

google place business listing

Basic Business Listing Elements

When you submit information about your business, make sure to include the following:

  • Company: This is the official/registered name of your business (also called NAP)
  • Address: Enter your address the same way you would on USPS envelope
  • Phone number: Include the area code with your business phone number
  • Website: Make sure to list your business website as your homepage
  • Description: Tell users what makes your business special
  • Email address: Let users know how to contact you

 

Business Listing Categories

Categories are ways to classify your business that help Google show your business listing for the right searches. The Local Business Center will suggest categories that match what you type, but feel free to create your own (except for the 1st entry) if you don’t see a category that fits your business.

Make sure the categories you choose are accurate and describe your business well. It’s OK if they’re specific; Google’s search algorithm makes sure that users looking for a general business type, like book stores, will see businesses in more specific categories too.

Local Search Marketing Los Angeles

Hours of operation: Let customers know when your business is open.

Payment options: Specify the payment types you accept.

Photos and Videos: Including photos and video adds visual appeal to your listing.

Additional details: Create custom attributes that allow you to include additional information that you’d like customers to know. For example, you can list what brands you carry or if your business provides free parking.

Top 10 Most Important Review Engines

  1. Yelp

  2. InsiderPages

  3. Yahoo! Local

  4. CitySearch

  5. Google Places

  6. Superpages

  7. Niche Industry Sites (BBB)

  8. TripAdvisor

  9. Judysbook

  10. Kudzu

Other sites worth noting: Yellow Pages, Merchant Circle, Angie’s List.

Important Data Providers

Other sites worth considering:

  • Niche Civic/Municipal Sites (Chamber of Commerce)
  • Merchant Circle
  • Universal Business Listing
  • Yellowbot

CLICK HERE for the Business Listing for Social Media Marketing Plus


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Neil Ferree

Social SEO Consultant at Ferree Money
Neil Ferree Provides the Small Business Community with His Expertise in Social SEO and Local SEO and Video SEO Consulting Services
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