Google has replaced their 7 Pack with the newer 3 Pack in Local Search Results.
You need to know the local search marketing metrics to measure and optimize if you want to have your listing rank in the 3 Pack. Identifying and acquiring Citations from quality, relevant directories is similar to link building for your website. 5 Star reviews from vetted entities (Google+ profiles) helps get your G+ Local Listing to rank at the top of the local search results.
In my case, I wanted to rank in the 3 Pack in local search for Social SEO Los Angeles and more broader local search query for Social Media Marketing Palos Verdes and the more general local search query for Internet Marketing Service Palos Verdes.
Here are the Search Results in Google Maps (now called Google My Business)
Is your Google+ Local Listing ranking at the top of the 3 Pack SERP’s?
Unless your listing ranks in the 3 Pack the # of clicks your listing gets will be a fraction of what the top 3 listings get.
Click here to discuss what it will take to get your Google+ Local Listing ranked at the top of the local search results.