Follow this blueprint if you want to better manage your social media presence so when a prospective client Google’s your name or your business name, they’ll find your social profiles appealing and compelling. This will increase the likelihood of them following you and engaging you on one or more of your top social media channels.
Whether you’re seeking a new Job Opportunity on LinkedIn or you’re a small business owner or a Social SEO Consultant wanting to showcase your service offerings, it’s very easy for a recruiter or a prospective client to socially vet you in a matter of minutes. It’s best to do these searches signed into your Google account and incognito mode so as to minimize personalization results. This is how to determine which social channels are your most influential social channels.
How to Manage Your Social Media Presence
How I Manage My Social Media Presence
Every 90 days or so, I will Google my name to see which social profiles Google, Bing and Yahoo serve up in their search results. This gives me a good idea which social profiles my prospective customers are likely to find, click and review before they decide to follow me and/or engage with me on the social web.
Once I know which of my social profiles show up at the top of the search results, I can visit each profile and make sure they are optimized for each social channel.
The specs for each social profile changes every so often, so it’s a good idea to run through this routine every 90 days or so. Twitter recently let us add a much larger header graphic to our page. If you didn’t update your Twitter profile, you may not be considered as socially in-step as your competitors. This is less important in some niches as it is in others, but it’s always a good idea to keep your social profiles up to date with the current specifications.
Once you’ve optimized your social profiles, you’ll want to set up your social monitoring routines for your personal brand, your business brand and your geo-targeted long tail keyword phrases. These should target your USP (unique selling proposition).
Monitor Your Social Media Presence
It’s critical that we know who is talking about us, our business and our products and services. There are dozens of social media software tools and apps you can use to accomplish this. I use both paid and free versions in my social monitoring, including:
There are dozens of apps that provide the same feature/function as these do. To me, the software application is less important than the business value I get by using it.
At the end of the day, what I care about is being able to manage the process of finding out: who, when, where and why people are talking about me, my business and the products, services and solutions I can compete for in the marketplace.
Color Coded Gmail Filtered Folders
Let’s assume for a moment, all of your social profiles are optimized and you have a content marketing system in place so when you write a new blog post article or you create a new YouTube video, or SlideShare Deck, your content marketing system can share your content to your top socials.
Your content marketing system must enable you to add your expertise and “Insight” to each piece of shared content, whether you creates it or curated it. It’s important that you can add value and position the shared content. Those who simply share content without adding value, risk being considered spammy and that’s not what you want!
Let’s also assume for a moment, you have a content curation system in place so you can curate topic relevant quality content and syndicate it to your top social channels. My content comes from Feedly, Scoop.it, Swayy and my Google+ Stream. I rarely run short of finding and sharing some pretty awesome social SEO content on a daily basis.
I designed this color coded filtered folder system so that I get a notification any time someone triggers a social signal that I should acknowledge or take some sort of action. This runs the gamut from; endorsing me on LinkedIn, following me on Pinterest, subscribing to my YouTube channel or any social engagement that triggers a social connection that requires my attention (i.e.) thank you, acknowledgement, reply etc.
Social Media Dashboard
I use the Foxtab Chrome extension to create my social media dashboard. Now I can quickly visit any of my top social channels without having to hard key the URL.
This makes it fast and efficient to visit the social site, take the appropriate action and move on. It only takes a few minutes to set up each social channel. It was easy to add my social media automation tools to my social media dashboard.
How to Increase Your Social Media Presence
It’s not enough these days to simply write a blog post article, ping your article to an RSS feed and rely on your on-page optimization efforts to rise above the massive noise level.
To get our marketing message found, seen, read and shared by our target audience, we have to amplify our social content marketing campaigns by sharing our content to our top social media channels.
To do this effectively, requires that we deploy a content marketing system so we can share our content and increase our social media presence to our social footprint.
Compress Your Sales Cycle with Social Media
There are dozens of social media tools, apps and channels at your disposal. There are two schools of thought on how best to leverage these digital assets.
One camp says to focus on 1 or 2 social channels. The other camp advocates having a presence on all the major social channels. I am in the latter camp and here’s why.
It’s hard to predict when a buyer will enter your sales funnel. Your challenge is to be top of mind when the buyer is ready to make a purchase. If he sees your marketing message in his Facebook stream (only) but he sees your competitor’s marketing message on Facebook and Twitter and YouTube and Google+ the odds of the buyer engaging your competitor become much higher. We tend to trust what we know and fear the unknown. Another challenge we have is to be known. It’s a cliché, but it’s true :: People buy from people they Know, Like and Trust.
Guy Kawasaki said is best when he was asked for his most important marketing tip.
As I mentioned in the above video. My typical sales cycle is usually 4-to-6 weeks and requires 7-to-9 digital touches or engagements before a prospect becomes a client.
However, when an active buyer finds me in an organic search result and watches one of my videos and views my SlideShare Deck and reads an article I wrote and checks out my Google+ stream, if my content and USP (unique selling proposition) are in sync with his buying criteria, my sales cycle gets compressed exponentially like it did for me here.
Let’s Schedule a Free 30 Minute Hangout to see if my social content marketing model is a good fit for you and your business.
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