A Social Audit is the first step before you can deploy a Successful Social Media Marketing Strategy.
Once you’ve read these top 5 content marketing planning guides you will be better prepared to roll out a successful social content marketing campaign. If you don’t read these guides, your chances for success are much lower.
Social Media Audit Questions
My experience doing this 10+ times shows that 90% of the effort should be devoted to the planning stage Start Here
Once you’ve read the planning guides, install these 2 Google Analytics dashboards.
[Note] Make sure you are signed into your Google+ account before clicking the links below.
Step 1. Click the link to the dashboard
Step 2. Select the website you want to install the dashboard
Google Analytics Dashboard Installs
Knowing your top performing pages and the top keyword phrases that drive the most traffic to your site will come in handy during this phase of the audit. If you don’t know these metrics, you can contract with me to analyze your site to reveal these metrics using SEOmoz or a Majestic SEO. Depending on your situation and budget, I can execute a comprehensive competitive analysis assessment using Market Samurai.
Social Media Profiles
Knowing which social network your audience is most active with and where you have the largest reach (# of followers) and the type of information that resonates with your audience will help determine which socials you should focus on initially.
Most of us already have a profile on: Facebook, Google+, Twitter, LinkedIn, YouTube, and Pinterest. Having an active profile is good start but by no means adequate. There are numerous Tier 2 Socials you’ll want to add to to your social link wheel.
Of the past 10-15 social audits I’ve conducted, more often than not, the color scheme, tagline, H1 meta and site specific optimization rules were not very consistent. Suffice to say, your Facebook header should look just like your G+ header and your tagline, H1 and meta tags and description should be consistent across the board.
Social Monitoring and Listening
Tapping into the right social conversation is key to building and growing a social following. There are hundreds of social tools and apps that will filter and feed your inbox with social signals you need to know about so you can connect with and engage the right people at the right time with the right content to earn their confidence and trust.
I’ve already done the heavy lifting so you won’t have to. The nice thing about this business model is how I configure your social monitoring and automatically drip feed you new social signals and social connections directly to your Gmail inbox.
Up until recently, Google Alerts was the tool of choice most marketers used to tap into the information flow. Google Alerts will go dark soon, so there’s been a mad dash to find a suitable replacement. Once again, I’ve done the heavy lifting for you. Monitoring the Web for interesting new content that will resonate with your audience is one of the major business benefits of using this model.
Social Marketing Automation
Whether you prefer to write awesome articles for your Blog or curate killer content and publish (syndicate) it to your top socials doesn’t really matter. This business model will empower you to compete with anyone, on any level.
You will be armed with the latest social marketing automation tools and processes so you can quickly find great content and publish it to your top socials thereby establishing yourself as an expert in your field.
Social Audit is Step 1
Once I’ve completed your social audit, I will prepare and prioritize your phase 1 post-audit punch list. This will give you a clear path on how to create, curate and syndicate quality content to your top socials to increase your online visibility and Authority.
Let’s Talk about your current social marketing situation and how to improve upon it.
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