What does your Social Media Footprint look like?
Whether you hire a business social networking expert to develop your social media footprint to help your small business compete in the business to business social networking arena or go it alone (like many small businesses do) and think Facebook and Twitter are the only social media marketing sites to use, at the end of the day, you need to know where you have an active social media marketing profile and if your social media marketing profile and presence is serving and supporting your social media marketing strategy in the best way possible.
Social Media Footprint Marketing Plan
- The Top Social Media Sites
- A Social Marketing Network
- Business Social Networking (Fans & Followers)
- Business to Business (B2B) Social Networking sites
- An Integrated Marketing Plan to Help You Compete
KnowEm Social Media Footprint
Knowing where you have an active SMM profile is Step 1. Making sure your profile includes the right tags, titles and keywords is Step 2. There’s a new service out there called KnowEm. Using the KnowEm service, you can search over 525 popular social networks and over 40 domain names to instantly secure your brand across the social web. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 525 popular and emerging social media websites.
- Google Plus
- Slide Share
- Stumble Upon
- Hub Pages
- Squidoo Lens
- Ezine Articles
Once you have your social media footprint and know your active SMM profiles are in sync with your targeted audience by using the right combination of tags, titles and keywords – you now want to be able to automate the publishing (syndication) of your content. This is where the PixelPipe service comes in handy.
PixelPipe is a relatively new SaaS that enables you publish to multiple SMM sites your audio, video, text and files with a single click of the mouse. PixelPipe is to automated content distribution as Tube Mogul is to video distribution. Both are free and both will automatically push your web content to hundreds of SMM sites, so long as you have an active social media marketing profile on the destination site.
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