You are the Brand. Google Authorship Determines Authority and your Rich Snippet is your Personal Logo.
Social Shares is the Future of SEO. Social SEO is more about getting your content found, seen, +1′d, liked, retweeted and shared than it is getting links pointing to your site.
Is Social Shares the New SEO?
Once your Rich Snippet is connected to your Google+ profile and your Google+ head shot shows up in the search results, you know your content and the social shares it generates are being “credited” to your vetted Google+ identity.
Social Link Wheel
The more your content is liked and shared by other vetted identities, the easier you make for Google to credit your Authorship as the original content creator. The same routine applies to the content you curate and syndicate to the other web 2.0 properties in your social link wheel.
You may have noticed how I am using this on-page optimization SEO technique to connect certain text and images to my other social sites, where the content and the text are relevant and in sync with each other. What’s not so obvious is how you can have multiple web pages show up on page 1 of Google for your target keyword phrase.
Social Shares is the New SEO
It didn’t happen over night, but it did happen. I’ve been able to command multiple page one rankings for multiple longtail phrases. Take for example the search phrase Social Shares is the New SEO? Granted, the demand for this search phrase is pretty lean compared to other keyword phrases, but the conversion rate on these kinds of search terms are exceptional.
5 of the top 10 SERP’s are web pages I created and control. 2 are Google+ Posts, 3 are web 2.0 properties I control (ie) Listly and Pinterest and Mind Meister and 1 is my WordPress website from an article I published back in February 2012.
I’m not bragging on myself. I’m just making the point that when you’re a client, you gain the advantage of having access to these tested and proven SEO tactics that have taken me years to figure out and deploy on both my footprint and those of my paying clients.
Social SEO is Portable
I’ve been able to accomplish similar results on YouTube. It’s the same thing, only different. On my Video SEO page, you can see how I used my Video SEO optimization technique and was able to get my client’s other videos to show up in the EOV (end of video) feed. This generated an additional 37% more views for his videos via the suggested video EOV feed, and that ain’t bad.
Social SEO Results
When you compare Social SEO versus Conventional SEO, the time and effort required to build a following, establish Authority and engage with people who matter is not all that different. What is different is that once your Social SEO efforts have taken hold, its very difficult for a competitor to over take your position. You can’t buy a reputation or Authority, you have earn it and we all know that Social SEO is a process, not an event.
Let’s Connect and discuss how best to upgrade your Social SEO strategy.
Latest posts by Neil Ferree (see all)
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- How to Build a DIY Content Marketing System - December 12, 2012