As Social Shares become the New SEO, its more important than ever that you see and be seen on the social networks your Customers and Prospects are using. If you do this right, you can more quickly and effectively and efficiently engage your target audience with your (USP) unique selling proposition.
The first thing you need to do is identify which social networks you have an active profile. To get started, you need to find out where you already have a social profile. An easy way to do this is to visit KnowEm and enter in your real name or your brand / business name into their search bar. KnowEm will scan 350 social networks from all over the web and return to you a list of which social networks your name or brand contains an active profile with your name on it. Once you know where you have a social profile, you’ll want to enter your profile info into a spreadsheet so you can keep track of the details on each profile. This will help you develop a plan on where you will want to social shares
Social Shares is the New SEO
- You gain exposure to your target audience
- You acquire quality links to your website
How Do Social Shares Improve SEO?
Danny Sullivan from Search Marketing recently posted an article detailing how and why social shares improve a site’s SEO. Another article that is a quite a bit more technical in nature on how social shares is the new SEO can be found on Mashable.
Lastly, you would be well served if you add the Author “iPullRank” to your Google+ SEO Circle. Mike’s guest post on SEOmoz is one of the best articles I’ve read to date on how social shares is impacting SEO.
Social Shares Plugin
Its important and easy to track your Social Shares. Its important because you want to confirm which social networks you prospects and clients are active on and you want to measure the effectiveness of the content you syndicate to the social networks. All you need to do is:
- Install Google Analytics on your WordPress site
- Track which social network gets the most action
Its pretty obvious from my Google Analytics dashboard — Twitter, Google +1 Button and ReTweets are generating the most social shares on my blog. The likely reason for this is that I have 20,000 Twitter followers and I send a lot of Tweets using the Buffer App.
If you visit your Klout page, you can see from the diagram below the metric Klout tracks on your Twitter and Google+ shares. This is an aggregate view only. You can’t tell where the person came from nor what page, article or digital content they liked?
Social Share Benefits & Summary
If you do a search for Social Shares becoming the New SEO, you will find a ton of articles and infographics and expert opinion that support the concept that social shares are in fact having a major influence on the SEO landscape. Now that Google has rolled out Google Plus SYW and has made is fairly easy for a website owner to add “Authorship” code to their site so when they create and syndicate content, their G+ avitar is connected to that entry, the more social shares you get from your visitors and readers, the better your pages will rank in the SERPs. The sooner you get your social shares plan in place, the sooner your website will produce the high rankings you seek.
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