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The Mobile Web 2010

A new report from Gartner Research, predicts that approximately 60 percent of the handsets shipped will be smart phones with sophisticated browsing capability and the ability to render conventional HTML sites in some manner.

The report also states that:

The Mobile Web

By 2011, over 85 percent of handsets shipped globally will include some form of browser. In mature markets, such as Western Europe and Japan, approximately 60 percent of handsets shipped will be smartphones with sophisticated browsing capability and the ability to render conventional HTML sites in some manner.

The growth in smartphones with relatively large and high-resolution screens will encourage greater numbers of people to access conventional websites on mobile devices, and will make it possible to deliver some B2C applications using conventional Web tools without adaptation. In mature markets, the mobile Web, along with associated Web adaptation tools, will be a leading technology for B2C mobile applications through 2012, and should be part of every organization’s B2C technology portfolio.

mobile web

Mobile Web Widgets

Mobile Web Widgets are installable Web applications that use technologies such as JavaScript and HTML. Many mobile web handsets support widgets running on their home screens, where they are easily visible and accessible. Despite the lack of standards, widgets provide a convenient way to deliver simple, connected applications, especially those involving real-time data updates (such as weather forecasts, e-mail notifications, marketing, blogs and information feeds).

Because widgets exploit well-understood tools and technologies, they have lower entry barriers than complex native applications, and thus can be a good first step to assess the demand for an application on a specific platform before undertaking expensive native development.

Enhanced Location Awareness

By the end of 2011, over 75 percent of devices shipped in mature markets will include a GPS. GPS will be the primary, but not the only, means of establishing handset location. Wi-Fi and cell ID systems will remain important in situations where GPS is unavailable or unreliable.

The popularity of location-aware handsets will enable a wide range of B2E and B2C location-aware applications, and will serve as a foundation for more-sophisticated contextual applications in the future. However, organizations must be sensitive to local privacy regulations, ensure that applications that expose location are “opt in,” and remain on alert for new risks and concerns that will be raised by location awareness.

Cellular Broadband

During 2010 and 2011, the availability of multimegabit wireless broadband performance will continue to grow as mobile networks enhance their broadband performance. Continuous improvements in wireless broadband performance will increase the range of applications that no longer require fixed networking, and make cellular broadband a more effective fallback when fixed connections fail. Embedded cellular networking will become a standard feature of many corporate laptops, and will enable new types of network-connected devices and business models, such as e-books and media players.

Mobile Web Touchscreens

Touchscreens are emerging as the dominant user interface for large-screen handsets, and will be included in over 60 percent of mobile devices shipped in Western Europe and North America in 2011. Touch-enabled devices will also make increasing use of techniques such as haptics to enhance user experience. Organizations developing native handset applications may need to exploit single and multitouch interfaces and haptics to give their applications a compelling and competitive user experience.

Additional info in the report “Ten Mobile Technologies to Watch in 2010 and 2011” is available on the Gartner Web site at http://www.gartner.com/resId=1311324

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Neil Ferree

Social SEO consultant at Ferree Money
Neil Ferree Provides the Small Business Community with His Expertise in Social SEO and Local SEO and Video SEO Consulting Services
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