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Video Analytics YouTube Insight

It’s no secret that video marketing works. We all know that video content gets crawled, indexed and ranked faster than text, images and audio combined. This article will present how and why you want to review your YouTube Insight stats on a regular basis.

Video Analytics YouTube Insight

Summary Page

The Video Analytics YouTube Insight Summary provides a snapshot of the metrics about the performance and demographic reach of your YouTube videos. You are presented with a table of your top 10 videos over the specific period of time and links to reports with more in depth data on the far left column.

Video Analytics SUMMARY

Video Analytics YouTube Insight  Views Report

The Video Analytics YouTube Views report presents you with data about your YouTube video playbacks, providing both chronological and geographic breakdowns of your YouTube views, as well as the popularity of your YouTube videos across different regions. This Views data is updated in real time until your total views reaches 300, then it might take up to 24 hours for this data to update in Insight.

Video Analytics VIEWS

Video Analytics YouTube Insight  Discovery Report

The Video Analytics YouTube Discovery report shows you how your YouTube viewers found your video – in other words, the source of the traffic. There are many ways people find videos: they search for them on YouTube, click Related Videos thumbnails, follow links from social networking websites like Twitter or Facebook or any one of a dozen video servers you may have uploaded the video too. I also use Viddler and Vimeo.

Video Analytics DISCOVERY

Video Analytics YouTube Insight Demographics Report

The Video Analytics YouTube Demographics report will help you understand the age and gender of your audience. You can adjust the time and geographic region to see how the breakdown of your audience varies. As you can see, my audience is heavy on the male side with a strong dose of “baby boomers” in the mix.

Video Analytics DEMOGRAPHICS

Video Analytics Insight  Community Report

The Community report allows you to track how viewers are engaging with your videos through ratings, commenting, sharing, and favoriting. This report presents you with the total number of events per day in a given time period.

Video Analytics COMMUNITY

Video Analytics YouTube Insight

Subscribers Report

The Subscribers report shows you how many new or lost subscribers you have added or lost. This section is handy because it helps you understand your effectiveness at building a base of subscribers, and the geo regions where your channel is particularly popular. The report tells you how many users are subscribing and unsubscribing to your channel.

Video Analytics SUBSCRIBERS

Video Analytics YouTube Insight Hot Spots

Hot Spots shows the ups-and-downs of viewership at each segment of your video compared to videos of similar length. If the line is above the Average line, your video has a higher percentage of viewers still watching your video and/or more people rewinding to re-watch that part of your video than other videos of similar length. The higher the graph, the hotter your video at that point in time. This is my favorite report. It tells me if my content is strong or weak vs. other videos.

Video Analytics YouTube Insight Hot Spots (STRONG)

 

YouTube Video Insight Hot Spot Graph Strong

Video Analytics YouTube Insight Hot Spots (WEAK)

YouTube Video Insight Hot Spot Graph Weak

YouTube  Channel JNFerree

Video Analytics JNFERREE CHANNEL

YouTube provides Video Analytic metrics straight from your YT channel.

What about links to your blog or channel? Try this; enter your domain URL.


It’s no secret that video marketing works. We all know that video content gets crawled, indexed and ranked faster than text, images and audio combined. If you want to get you site ranked at the top of Google, you need to create quality content on a consistent basis and video marketing should be a major part of that content.

Neil Ferree

 


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Neil Ferree

Social SEO Consultant at Ferree Money
Neil Ferree Provides the Small Business Community with His Expertise in Social SEO and Local SEO and Video SEO Consulting Services
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